In many cases, so-called "revolutions" can't be quantified by statistics. But in the business world, revolutions are always defined by hard numbers, an example of which can be seen in the video revolution. In terms of generating business interest and sales, the video revolution is based primarily on web video, particularly with regard large video sites like YouTube.
In terms of statistics, research shows that 134 million Americans viewed 11.4 billion shared videos in July 2008, which means that 75% of the US Internet population was watching web videos. What this means for businesses is that leveraging business opportunities through web video will be a defining element of their online business success.
One of the greatest advantages of web video is that it easily portrays what web copy is less efficient at portraying: emotional satisfaction, the human advantages of a product and the ease of use of a product. In addition, the fact that most web users would rather receive information about a product or service by watching video makes web videos essential for generating the highest level of product interest.
Web video is the new horizon of web business, but there are hurdles that companies face as they try to profit from the video, such as the high cost of advertising on YouTube. Often, we hear that affordability is one of the advantages of web advertising. Yet, advertising on YouTube is similar to taking out a prime time television advertisement: because of its high number of visitors, it becomes a hot spot for advertising, which drives up the price.
But even if you agree to pay the price, your money can seem rather ill spent; like many video sharing sites, YouTube has poor video quality. Watching a low quality web video is similar to watching a television station that doesn't receive good reception. The tendency to move to a different video is only natural, which can hamper the effectiveness of your web marketing.
Another of YouTube's pitfalls is its "commenters", who often display petty attitudes. If you're an investment firm who's presenting your line of services and your video receives comments like, "I wouldn't trust these jokers with the pennies on my nightstand", it denigrates the value of your message and makes it seem as if you chose the wrong ad venue.
What can companies do to harness the marketing power of TubeTube while avoiding its potential pitfalls? To reduce advertising costs, improve video quality and reach their target audience, most businesses hire an expert in website video services to develop, execute and market their web videos.
Particularly valuable among web marketing services is YouTube optimization. Like website optimization, YouTube optimization uses keyword research to supply videos with titles, tags and descriptions that increases their visibility to their target audience. With the aid of optimization, companies are using YouTube to drive their sales to new heights, which drives the web video revolution.
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