HERE’S THE 1 Thing THAT FORCES GOOGLE TO Give you Top PRIORITY AND BYPASS YOUR COPETITORS: link building campaigns
Search engine optimization--the canny use of keywords along with other methods designed to shoot a website to the leading of a search--is the make-or-break factor for numerous new companies.
It is also the web's unfolding, and unregulated, frontier. There are numerous Seo strategists, consultants and self-professed experts who will claim they can beam your site up into Google's leading 10 search results--for a cost, of course. Consultants generally charge upward of $200 an hour, and most will pressure you to sign a contract that keeps them on retainer for months--at prices as steep as $12,000 a month. Unscrupulous Seo firms not only make promises they can't maintain, the worst of them also use shady practices that may produce no traffic, deliver the wrong traffic or even get you banned from planet Google.
Why Should You Learn About Search engine optimization?
Seo isn't only for online marketers. As a web designer or frontend developer, most on-site Seo is your responsibility.
If your site is not search engine friendly, you might be losing a lot of traffic that you’re not even aware of. Keep in mind, besides visitors typing in "www.yourwebsite.com" and backlink referrals; search engines are the only way people can find your site.
You will find numerous benefits of obtaining a high ranking website. Let’s use ndesign-studio.com for example. I've, on average, about 14,000 visitors each day. About 40 - 45% of that visitors comes from search engines (about 6000+ referrals a day). Imagine, with out search engine referrals, I would be losing thousands of visitors everyday. That means, I’m risking losing possible customers too.
Seo is also a value-added service. As a web designer/developer you can sell your Seo skills as an extended service.
If your site is not search engine friendly, you might be losing a lot of traffic that you’re not even aware of. Keep in mind, besides visitors typing in "www.yourwebsite.com" and backlink referrals; search engines are the only way people can find your site.
You will find numerous benefits of obtaining a high ranking website. Let’s use ndesign-studio.com for example. I've, on average, about 14,000 visitors each day. About 40 - 45% of that visitors comes from search engines (about 6000+ referrals a day). Imagine, with out search engine referrals, I would be losing thousands of visitors everyday. That means, I’m risking losing possible customers too.
Seo is also a value-added service. As a web designer/developer you can sell your Seo skills as an extended service.
How Search Engines Work?
Initial, let's take a look at how crawler-based search engines function (both Google and Yahoo fall in this category). Every search engine has its own automated program called a "web spider" or "web crawler" that crawls the internet. The main purpose of the spider is to crawl web pages, read and collect the content, and follow the links (both internal and external). The spider then deposits the information collected into the search engine’s database called the index.
When searchers enter a query in the search box of a search engine, the search engine’s job would be to discover the most relevant results to the query by matching the search query to the information in its index.
What makes or breaks a search engine is how well it answers your question when you perform a search. That’s based on what’s called the search engine algorithm which is basically a bunch of factors that the search engine uses to say “hey is this page RELEVANT or NOT?”. The higher your page ranks for these factors (yes some factors are much more important than others) than the higher your page will get displayed in the search engine result pages.
Each search engine has its own algorithm in ranking web pages. Understanding the general elements that influence the algorithm can impact your search result position, and this is what Search engine optimization experts are hired for. An SEO’s job has two aspects: On-Site and Off-Site.
On-Site Seo: are the things that you can do on your site, such as: HTML markups, target keywords, internal linking, website structure, and so on.
Off-Site Seo: are the things which you have much much less manage of, such as: how many backlinks you get and how individuals link to your site.
This is a guide for designers and developers. The main concern is the On-Site aspects. Secretly though, if you do your job right… and design a stunning site… and/or create helpful content… you’ll get Off-Site backlinks and social bookmarks without even lifting a finger.
So you have decided you really, really, really don't want to do your personal Search engine optimization. Fine. Hire a consultant. But here are five questions to ask before you sign a contract--or a check.
"Do you have any references?" Get names, numbers and examples of past work. And actually check them.
"What results can I reasonably anticipate and how long will they take?" Demand a detailed game plan and don't accept vague answers. Shut the door on anyone who promises the No. 1 spot for a particular keyword or claims to "know a guy at Google." They're lying.
"What is your encounter in my industry?" You wouldn't expect a barber to know how to fill a cavity. So why would you expect an Search engine optimization team that has worked only with nonprofit science foundations to comprehend your fashion boutique?
"What techniques will you use to achieve my objectives?" Listen for warning signs of "black hat" tactics. As a trick question, find out if your possible "expert" spends a lot of time working with keyword meta tags. If so, you realize this isn't the right individual for the job.
"How often will we communicate and by what means?" In the event you expect instant responses to 3 a.m. e-mails, make certain your consultant is not a monthly conference-call kind of guy.
"What results can I reasonably anticipate and how long will they take?" Demand a detailed game plan and don't accept vague answers. Shut the door on anyone who promises the No. 1 spot for a particular keyword or claims to "know a guy at Google." They're lying.
"What is your encounter in my industry?" You wouldn't expect a barber to know how to fill a cavity. So why would you expect an Search engine optimization team that has worked only with nonprofit science foundations to comprehend your fashion boutique?
"What techniques will you use to achieve my objectives?" Listen for warning signs of "black hat" tactics. As a trick question, find out if your possible "expert" spends a lot of time working with keyword meta tags. If so, you realize this isn't the right individual for the job.
"How often will we communicate and by what means?" In the event you expect instant responses to 3 a.m. e-mails, make certain your consultant is not a monthly conference-call kind of guy.
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